Download Bellies and Babies: The Business of Maternity and Newborn by Sandy Puc' PDF

By Sandy Puc'

Maternity and baby images is an exhilarating new photographic area of expertise with a turning out to be marketplace. during this ebook via specialist photographer and Canon Explorer of sunshine Sandy Puc, you will discover either details and thought. This booklet covers technical points equivalent to gear, lighting fixtures strategies, and composition, but in addition examines the human aspect of the equation: how one can make mothers cozy throughout the shoot, tips about photographing newborns, feedback for props and poses for kids lower than a 12 months of age, and masses extra. also, it is going to comprise enterprise techniques for photographers who're seeking to extend into this bourgeoning industry. Addresses what photographers want to know to enterprise into this renowned uniqueness presents technical information regarding apparatus, lights, composition, digital camera settings, and printing Explains easy methods to make expectant moms believe cozy and engaging throughout the shoot, tips on how to paintings with newborns, concepts for posing little ones more youthful than a 12 months, pointers on utilizing props, and extra Illustrated with dozens of the authors maternity and infant photos

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Extra info for Bellies and Babies: The Business of Maternity and Newborn Photography

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Correctly branding your baby program is another great way to position your studio to attract your most desired clients. Continual Marketing At Sandy Puc’ Photography, the baby plan has a shabby chic style. Although it has evolved over time, light tones and an elegant font are the design approach that has been most successful in my studio. That said, there are many approaches to baby program branding, so you must evaluate your style and clientele to find the look that will sell best. These designs should be incorporated into such pieces as an informational brochure, price list, business cards, appointment cards, and even your website.

Through patience and a lot of hard work, I eventually was able to earn a living doing what I love. This dream and my love for photography stopped me from turning back and retreating in the face of difficulties. There was a significant learning curve, as I had no formal training and a young family along for the ride. The challenges were numerous, but the solutions came—lesson by lesson, one day at a time. I can’t promise you that pursuing your own dream will be easy, but I can say that the goal of earning a good living as a full-time, working photographer is a real possibility for you, regardless of your circumstances as you read this book.

So include stories about your family, travel, and other fun updates. You might be surprised to learn how much more effective this type of marketing can be compared to price specials and other “buy-now” strategies. Photography is highly personal, and clients love knowing the artist they work with. Between the quarterly newsletters, sending a monthly e-blast is another good way to stay in touch with your current clients. Continual marketing isn’t complete without a good referral program, which encourages clients to refer their friends and family to you.

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